内容簡介
本書主要以對話、閱讀的形式介紹了服裝企業管理、款式、結構、設備、制作工藝、材料、配飾等方面的内容，使學生具備在日常業務工作中進行簡單交流的能力。
同時，為适應服裝行業新發展的需要，加入了服裝市場營銷、對外貿易及流行趨勢等内容。此外，為了在學習過程中增強對學生實踐能力的培養，每一單元後加入了短語訓練、英漢互譯和對話模寫等練習，使本教材脫離了單純的閱讀工具書，突出了實用性和可操作性。通過本教材的學習，學生除了可以學習到專業詞彙，還能對服裝企業管理及服裝貿易過程等有一個較為全面的了解和掌握，為學生今後适應工作需要打下良好基礎。本書内容豐富，通俗易懂；形式活潑，圖文并茂。n
n本書可作為高職高專服裝類專業學生的教學用書，也可作為中等職業院校、職業培訓的教材，還可作為服裝行業從業人員和服裝愛好者的參考用書。
書籍目錄
Unit 1
Section ASpeaking Practice 1
Visiting a Clothing Firm參觀服裝公司1
Section BText Learning2
Major Departments in a Clothing Firm服裝公司主要部門2
The Designing Department設計部2
The Techniques Developing Department技術研發部2
The Sales Department銷售部3
Section CExtensive Reading 4
Li?Ning Sporting Goods Co. Ltd.李甯運動服飾有限公司4
Unit 2
Section ASpeaking Practice7
Trying on a New Style Dress試穿新款服裝 7
Section BText Learning8
Basic Styles of Clothing服裝基本款式8
Women?s Wear女裝8
Men?s Wear男裝9
Children?s Wear童裝10
Section CExtensive Reading 11
Jean?Paul Gaultier讓·保羅·戈帝埃
Unit 3
Section ASpeaking Practice 15
Fashion Designer?s Work設計師的工作15
Section BText Learning16
Basic Structure of Clothing服裝基本結構16
Main Location and Method of Anthropometric Surveys for
Garment服裝人體測量的主要部位與方法16
Pattern Making制闆18
Section CExtensive Reading 20
How to Draft the Basic Trouser Block褲裝原型的畫法20
Unit 4
Section ASpeaking Practice 24
Purchasing a Suitable Sewing Machine購買服裝設備24
Section BText Learning25
Clothing Industry Equipment服裝設備25
Sewing Machine縫紉機25
Pressing Equipment熨燙設備26
Miscellaneous Tools其他工具27
Section CExtensive Reading 29
Brother Industries, Ltd. 日本兄弟工業株式會社29
Unit 5
Section ASpeaking Practice 32
Clothing Quality Control服裝質量管理32
Section BText Learning33
Techniques of Making up Clothing服裝縫制工藝 33
Hand Stitching手縫針法33
Seams Type機縫縫型34
Pressing熨燙35
Section CExtensive Reading 37
Tailored Shirts縫制襯衫37
Unit 6
Section ASpeaking Practice 43
Choosing Fabrics43
Section BText Learning44
Materials for Clothing服裝材料44
Fabrics面料 44
Lining裡料49
Interlining内襯49
Section CExtensive Reading 51
Selecting Material面料的選擇51
Unit 7
Section ASpeaking Practice 54
Making a Contract簽訂合同54
Section BText Learning55
Clothing Marketing and Merchandising服裝市場與營銷55
Market Segmentation市場細分 55
Merchandising Policies銷售策略56
Section CExtensive Reading 58
Fashion in China時尚在中國 58
Unit 8
Section ASpeaking Practice 62
Meeting with Foreign Merchants會見外國客商62
Section BText Learning63
Global Clothing Trade全球服裝貿易63
Making an Offer發盤63
Booking an Order下訂單64
Executing an Order執行訂單65
Section CExtensive Reading 67
Outlook for China?s Trade on Textile & Clothing 20062006年中國紡織與 服裝貿易展望67
Unit 9
Section ASpeaking Practice 70
Going Shopping with Close Friends購物70
Section BText Learning71
Fashion Accessories服裝配飾 71
Role of Accessories飾品的作用71
Head Wear帽飾71
Foot Wear 鞋類72
Jewelry首飾73
Other Accessories其他飾品73
Section CExtensive Reading 74
All Sorts of Accessories各種飾品74
Unit 10
Section ASpeaking Practice 77
A Fashion Show服裝博覽會77
Section BText Learning78
Fashion Popularity服飾流行趨勢78
Styles in Different Ages不同時代服飾風格78
The Fashion Cycle服裝流行周期83
Section CExtensive Reading 85
Trend Prediction流行趨勢預測85
Appendix 1 Orders訂單88
Appendix 2 Structure of Jacket99
Appendix 3 Sketches of Styles款式圖100
Appendix 4 Stitches112
Appendix 5 Fabrics服裝面料114
Appendix 6 Vocabulary單詞表133
Appendix 7 Answers and Translation答案與譯文141
參考文獻182
