个人简介
冯娟，女，清华大学管理科学系教授。研究领域主要包括经济建模、定价、广告、在线评论与e-WOM等。
在国际学术期刊和会议上发表论文60余篇，其中主要研究成果发表于UTD-24商学顶级期刊（如：Information Systems Research、Management Science、Marketing Science、Production and Operations Management、INFORMS Journal on Computing），FT-50期刊（如：Journal of Management Information Systems）以及其他管理科学领域内著名的国际权威期刊。多次任职信息系统领域国内外顶级会议的联合主席或评委会，如PACIS、ICIS等。
目前的研究课题主要关注IT对核心管理问题带来的新挑战，包括定价，竞争，广告，云计算与SaaS等现象；IT对信息环境带来的新变化，包括社交媒体如何助力普惠金融，在线评论与UGC怎样改变消费者行为和厂商定价等；以及数字技术带来的政策挑战，包括对国际贸易的影响：跨境代购与灰色市场；对政府文化政策的影响，以及区块链与数据确权，数据治理等。
在加入清华大学之前，冯娟教授任香港城市大学商学院资讯系统系教授。
教育经历
Ph.D. — 宾夕法尼亚州立大学，获工商管理博士，并运筹学博士双学位
B.A. — 中国人民大学，获经济学学士
教学科目
主讲本科生，研究生，EMBA及DBA课程，主要包括：
商务智能与决策（Business Intelligence）
多渠道营销（Multi-Channel Marketing）
互联网策略 (Internet Strategy)
系统分析与设计（System Analysis &Design）
项目管理 (Project Management)等。
学术任职
期刊编委
目前担任:
Information System Research 资深编辑 （Senior Editor）；
Production and Operations Management 资深编辑 （Senior Editor）；
Electronic Commerce Research & Application资深编辑 （Senior Editor）。
会议组织
会议联合主席，亚太信息系统年会 PACIS 2017 &2014Track Co-Chair, Track of Economics of IS, PACIS (Pacific Asia Conference on Information Systems) 2017 2014；
会议联合主席，国际信息系统会议ICIS 2017 &2016 &2015 &2011Track Co-Chair, track of Economics and Value of IS, ICIS (International Conference on Information Systems) ；
研究成果
代表作
Liu, Yuewen; Feng, Juan /Does Money Talk? The Impact of Monetary Incentives on User-Generated Content Contributions. March 2021; Information Systems Research.
Wang, Qi; Feng, Juan; Jiang, Xuping; Xie, Jinhong. Multiple-Winner Award Rules in Online Procurement Auctions. June 2019; Production and Operations Management.
Feng, Juan; LI, Xin; ZHANG, Michael Xiaoquan. Online Product Reviews-Triggered Dynamic Pricing: Theory and Evidence. 2018; Information Systems Research.
Liu, Yang; Feng, Juan; Liao, Xiuwu. When Online Reviews Meet Sales Volume Information: Is More or Accurate Information Always Better?. December 2017; Information Systems Research. Vol. 28, No. 4, pp. 723-743
Zhang, Zhongju; Feng, Juan. Price of identical product with gray market sales: An analytical model and empirical analysis. June 2017; Information Systems Research. Vol. 28, No. 2, pp. 397-412
Feng, Juan; Xie, Jinhong. Performance-based advertising: Advertising as signals of product quality. September 2012; Information Systems Research. Vol. 23, No. 3 PART 2, pp. 1030-1041
Zhang, Xiaoquan; Feng, Juan. Cyclical bid adjustments in search-engine advertising. September 2011; Management Science. Vol. 57, No. 9, pp. 1703-1719
Chen, J.; Feng, Juan; Whinston, Andrew B. Keyword auctions, unit-price contracts, and the role of commitment. May 2010; Production and Operations Management. Vol. 19, No. 3, pp. 305-321
Feng, Juan. Optimal mechanism for selling a set of commonly ranked objects. May 2008; Marketing Science. Vol. 27, No. 3, pp. 501-512
Feng, Juan; Bhargava, Hemant K.; Pennock, David M. Implementing sponsored search in web search engines: Computational evaluation of alternative mechanisms. December 2007; INFORMS journal on computing. Vol. 19, No. 1, pp. 137-148
Feng, Juan; Shen, Zuo-Jun Max; Zhan, Roger Lezhou. Ranked items auctions and online advertisements. July 2007; Production and Operations Management. Vol. 16, No. 4, pp. 510-522
Bhargava, Hemant K.; Feng, Juan. Pure bundling better than mixed? or, why doesn't AOL offer standardized dial-up service?. 2004; Proceedings of the Hawaii International Conference on System Sciences. Vol. 37, pp. 3307-3315
