内容简介
本书主要以对话、阅读的形式介绍了服装企业管理、款式、结构、设备、制作工艺、材料、配饰等方面的内容，使学生具备在日常业务工作中进行简单交流的能力。
同时，为适应服装行业新发展的需要，加入了服装市场营销、对外贸易及流行趋势等内容。此外，为了在学习过程中增强对学生实践能力的培养，每一单元后加入了短语训练、英汉互译和对话模写等练习，使本教材脱离了单纯的阅读工具书，突出了实用性和可操作性。通过本教材的学习，学生除了可以学习到专业词汇，还能对服装企业管理及服装贸易过程等有一个较为全面的了解和掌握，为学生今后适应工作需要打下良好基础。本书内容丰富，通俗易懂；形式活泼，图文并茂。n
n本书可作为高职高专服装类专业学生的教学用书，也可作为中等职业院校、职业培训的教材，还可作为服装行业从业人员和服装爱好者的参考用书。
书籍目录
Unit 1
Section ASpeaking Practice 1
Visiting a Clothing Firm参观服装公司1
Section BText Learning2
Major Departments in a Clothing Firm服装公司主要部门2
The Designing Department设计部2
The Techniques Developing Department技术研发部2
The Sales Department销售部3
Section CExtensive Reading 4
Li?Ning Sporting Goods Co. Ltd.李宁运动服饰有限公司4
Unit 2
Section ASpeaking Practice7
Trying on a New Style Dress试穿新款服装 7
Section BText Learning8
Basic Styles of Clothing服装基本款式8
Women?s Wear女装8
Men?s Wear男装9
Children?s Wear童装10
Section CExtensive Reading 11
Jean?Paul Gaultier让·保罗·戈帝埃
Unit 3
Section ASpeaking Practice 15
Fashion Designer?s Work设计师的工作15
Section BText Learning16
Basic Structure of Clothing服装基本结构16
Main Location and Method of Anthropometric Surveys for
Garment服装人体测量的主要部位与方法16
Pattern Making制板18
Section CExtensive Reading 20
How to Draft the Basic Trouser Block裤装原型的画法20
Unit 4
Section ASpeaking Practice 24
Purchasing a Suitable Sewing Machine购买服装设备24
Section BText Learning25
Clothing Industry Equipment服装设备25
Sewing Machine缝纫机25
Pressing Equipment熨烫设备26
Miscellaneous Tools其他工具27
Section CExtensive Reading 29
Brother Industries, Ltd. 日本兄弟工业株式会社29
Unit 5
Section ASpeaking Practice 32
Clothing Quality Control服装质量管理32
Section BText Learning33
Techniques of Making up Clothing服装缝制工艺 33
Hand Stitching手缝针法33
Seams Type机缝缝型34
Pressing熨烫35
Section CExtensive Reading 37
Tailored Shirts缝制衬衫37
Unit 6
Section ASpeaking Practice 43
Choosing Fabrics43
Section BText Learning44
Materials for Clothing服装材料44
Fabrics面料 44
Lining里料49
Interlining内衬49
Section CExtensive Reading 51
Selecting Material面料的选择51
Unit 7
Section ASpeaking Practice 54
Making a Contract签订合同54
Section BText Learning55
Clothing Marketing and Merchandising服装市场与营销55
Market Segmentation市场细分 55
Merchandising Policies销售策略56
Section CExtensive Reading 58
Fashion in China时尚在中国 58
Unit 8
Section ASpeaking Practice 62
Meeting with Foreign Merchants会见外国客商62
Section BText Learning63
Global Clothing Trade全球服装贸易63
Making an Offer发盘63
Booking an Order下订单64
Executing an Order执行订单65
Section CExtensive Reading 67
Outlook for China?s Trade on Textile & Clothing 20062006年中国纺织与 服装贸易展望67
Unit 9
Section ASpeaking Practice 70
Going Shopping with Close Friends购物70
Section BText Learning71
Fashion Accessories服装配饰 71
Role of Accessories饰品的作用71
Head Wear帽饰71
Foot Wear 鞋类72
Jewelry首饰73
Other Accessories其他饰品73
Section CExtensive Reading 74
All Sorts of Accessories各种饰品74
Unit 10
Section ASpeaking Practice 77
A Fashion Show服装博览会77
Section BText Learning78
Fashion Popularity服饰流行趋势78
Styles in Different Ages不同时代服饰风格78
The Fashion Cycle服装流行周期83
Section CExtensive Reading 85
Trend Prediction流行趋势预测85
Appendix 1 Orders订单88
Appendix 2 Structure of Jacket99
Appendix 3 Sketches of Styles款式图100
Appendix 4 Stitches112
Appendix 5 Fabrics服装面料114
Appendix 6 Vocabulary单词表133
Appendix 7 Answers and Translation答案与译文141
参考文献182
